Strong Building
Beloit, WI
Photo courtesy Kelly Sullivan

The Strong Building has been a downtown Beloit landmark since businessman Fred Strong built it in 1923. Its brick exterior, decorative terra cotta and strong vertical lines give visitors plenty to admire above the storefronts.

Professional offices occupied the upper floors while local businesses served customers below. The building joined the National Register of Historic Places in 1983, recognizing its place in Beloit’s commercial history. 09-10

UPDATE: The Strong Building remains in active use downtown, retaining the architectural details that have distinguished it for more than a century. 06-26