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Ghost Signage Southeast

 

Peoples Bank
Rocky Mount, NC
Photo courtesy Richard Weiss

We rolled into Rocky Mount just in time to catch a southbound CSX train (minus most of it's nose lettering) passing through the middle of town and the Peoples Bank. This serves to give you an idea of just how large the ghost sign of this bank really is. Many thanks to Richard Weiss for info. 5-08

Built in 1918, the building became home to Peoples Bank and Trust Company in 1934 and remained part of Rocky Mount's banking scene for decades. Peoples Bank eventually merged with Planters National Bank in 1990 to form Centura Bank, but the old lettering stayed behind. The building was renovated in 2006 and put back to use as office space. Thankfully, nobody painted over the best part. That giant ghost sign still looks down over the tracks and makes this old downtown landmark worth a second look.

UPDATE: The Peoples Bank building remains repurposed for commercial use, and its huge painted ghost sign still survives. 08-26

 

 

Motor Sales Hudson & Essex
Wilson, NC
Photo courtesy Richard Weiss

Wilson, NC is home to this "ghost" for a dealership of Hudson & Essex cars. This clearly dates from at least the 1930's as Essex was one of the many car makers that did not survive the great depression. Many thanks to Richard Weiss for info. 05-08

Some old advertisements just refuse to disappear. Check out the faded Motor Sales Hudson & Essex ghost sign still showing on the brickwork in downtown Wilson. The Motor Sales Co. was selling Hudson and Essex automobiles here on South Tarboro Street as far back as 1921.

Essex disappeared from the automobile scene in the early 1930s, but its name hung around on this wall for decades afterward. The dealership is long gone, leaving behind one nice reminder of when Hudson and Essex were familiar names along the roadside.

UPDATE: Not sure if this ghost sign is still around. 08-26

 

 

Coca Cola Sign
Roanoke Rapids, NC
Photo courtesy Tait Hilliard

Check out the remains of this old store in Roanoke Rapids. Still hanging on to the side is this faded Coca Cola Sign, though both the building and sign look like they've seen better days. 08-08

Not sure what this little store once was or how long it had been sitting here, but the old Coca Cola lettering still manages to catch the eye. Looks like the building had already been forgotten by the time this shot was taken, with the once bright advertisement slowly fading away along with the store itself.

UPDATE: Not sure if the old store or Coca Cola sign is still around. 08-26

 

 

Coca Cola Sign
Renton, NC
Photo courtesy Tait Hilliard

Out along Highway 158, keep an eye on the barns sitting off the road. This old one near Renton featured a big Coca Cola Sign painted across the side, still advertising to passing motorists long after its brighter days had passed. 08-08

The faded Coca Cola lettering looks right at home on the weathered barn. No fancy storefront or neon here, just an old painted sign out in the countryside waiting to be spotted from the highway. It's one of those roadside sights that's easy to miss if you're traveling a little too fast.

UPDATE: The exact location of this barn is uncertain, and not sure if the old Coca Cola sign is still around. 08-26

 

 

Coca Cola Sign
Erwin, NC
Photo courtesy Tait Hilliard

Here's one of those old painted signs that almost blends right into the building. The faded Coca Cola Sign can still be made out on the side of what appears to be an old neighborhood grocery store in Erwin, NC. The place was already looking pretty abandoned when this shot was taken, but that weathered Coca Cola lettering still manages to catch your eye. 08-08

Not much seems to be known about the store itself, including what it was called or exactly when it closed. Erwin was long a textile mill town, and little grocery stores like this once served the neighborhoods surrounding the mills.

UPDATE: The current status of the building and its Coca Cola ghost sign is unknown. 08-26

 

 

A.V. Sapp
Greensboro, NC
Photo courtesy Richard Weiss

You can still make out the old A.V. Sapp lettering high on the brick wall in downtown Greensboro, along with the catchy promise that A.V. Sapp "sells it cheaper." It's the kind of ghost sign that's easy to miss unless you happen to look up while passing along South Elm Street. 02-09

A.V. Sapp was once a familiar name around Greensboro. Artura Victor Sapp operated what was known as a racket store at 318 South Elm Street, an early variety and dry goods store selling everything from clothing and shoes to millinery. Newspaper ads were already promoting "A.V. Sapp Sells it Cheaper" at this address by 1912.

The store disappeared long ago, but its advertising didn't quite go with it. More than a century later, those faded letters are still hanging around above South Elm Street.

UPDATE: The old storefront has since been repurposed for other businesses, while the A.V. Sapp ghost sign still survives on the brick wall. 08-26

 

 

Big Smith (The Uniform House of Dixie)
Birmingham, AL
Photo courtesy Paul Bauke

Here's a couple of old ghost signs that still stand out along the brick walls of downtown Birmingham. Big Smith once advertised itself here as "The Uniform House of Dixie," with matched uniforms and work clothing spelled out in big painted letters for anyone passing along Third Avenue North. Even with the paint fading away, there's still plenty left to read. 04-09

Big Smith had been making overalls and work clothes since 1916, back when names like this could be found in hardware stores and workwear shops all across the South. Judging by the size of the advertisement, somebody definitely wanted Birmingham shoppers to know where to find their work clothes.

 

Big Smith (The Uniform House of Dixie)
Birmingham, AL
Photo courtesy Paul Bauke

Take another look at the wall and things get even more interesting. Behind the Big Smith advertising are traces of an even older sign for "Armature Winding." The lettering overlaps and disappears into the brick in places, leaving several generations of advertising piled on top of one another. Add in the old billboard frame sitting out front and there's quite a collection of signs competing for space here.

The uniform business at this location disappeared long ago, but the old commercial building at 2224 Third Avenue North is still standing. And unlike so many painted advertisements that vanished beneath new construction or a fresh coat of paint, "The Uniform House of Dixie" can still be picked out on the wall.

UPDATE: The building remains standing and has been repurposed. The old Big Smith lettering also survives, although the paint continues to fade into the brick. 08-26

 

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© Copyright 1998-2026 Syd Nagoshi. All rights reserved. No portion of this document may be reproduced, copied or revised without written permission of the author.