Photo and info courtesy Elgin MacMillan
Here's an old closed business called the Deer-O, located
in Phoenix. It was still in operation in the early 90's and may have still
been operating as the original Deer-O business. A few years ago it became
a Salsa dance club. Today, the business is no longer in operation but
it appears like someone is doing something inside - possibly getting it
ready for a new business. Hopefully, it will be something that will keep
the building and sign as original as possible.
UPDATE 07/05 : I am 98% sure that the Deer-O
sign read "Paint" or "Paints" at one time instead
of "Salsa", since Deer O Paint is a brand that still exists.
They did have a store in Phoenix and someone told me it was on Van Buren
(the location of this sign pictured above). Many thanks
to James Twardy for this info. 07-05
UPDATE 01/09 : Deer-O Paint was a vibrant business in Phoenix, having started in the 1950's and was still going strong when I moved away from Phoenix in 1980. In those days, before latex paints were perfected (they were just coming about in the 60's), the Arizona climate was very rough on paint. Deer-O's marketing angle was that it was "climatically controlled," meaning it was formulated for the difficult Arizona weather conditions. Deer-O maintained two large testing panels that doubled as billboards, one on the highway to Wickenburg and the other just west of Apache Junction. Deer-O was marketed through hardware stores and directly to contractors, their principal emphasis.
The company's primary advertising vehicle for many years was a 5-minute weather show on KTAR-TV (channel 12), in those days the NBC affiliate. The weatherman was Frank Peddie, for whom I wrote dozens of commercial scripts, which were delivered live in those pre-tape times. Many thanks to JIm Sullins for update on the Deer-O. 07-05