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Other Roadside Signage Arizona


Imperial Schools (Formerly General Motors Testing Laboratory)
Phoenix, AZ
Photos and info Elgin MacMillan


Check out the Imperial Schools building in Phoenix, AZ, which was formerly the home of the General Motors Testing Laboratory. First off, here's some info on this building, which was designed in the streamline moderne style.

(Far right) The interesting looking sign on top of the roof of the Imperial Schools



Cowboy Museum
Tombstone, AZ
Photo by RoadsidePeek.com

Check out the Cowboy Museum in Tombstone, AZ. This place has more than a passing resemblance to the Big Texan Steak House in Texas.



Turquoise Tepee
Williams, AZ
Photo courtesy Jodey Elsner

Route 66Here's a famous roadside sign for the Turquoise Tepee, located in Williams, AZ. Check out the neon on the marquee for this Route 66 jewelry shop, located right on the Mother Road as you get into town. It's great to see that this neon sign is still operating and appears to be in great condition.





Beall's Plumbing/ Wall Art Gallery
Phoenix, AZ
Photos and info courtesy Elgin MacMillan


I spoke with the owner and operator of the Wall Art Gallery and he told me that Beall's Plumbing still owns the building and still operates the plumbing business out of the back part of the building.

According to the gallery owner, he likes the historical plumbing sign and plans to leave it up. The only change he said he would like to make to the sign if the city and Beall's will allow, is to change the word "plumbing" to art gallery or something to reflect the new business in the front half of the building.



Phoenix, AZ
Photo and info courtesy Elgin MacMillan

Here's an old closed business called the Deer-O, located in Phoenix. It was still in operation in the early 90's and may have still been operating as the original Deer-O business. A few years ago it became a Salsa dance club. Today, the business is no longer in operation but it appears like someone is doing something inside - possibly getting it ready for a new business. Hopefully, it will be something that will keep the building and sign as original as possible.


UPDATE 07/05 : I am 98% sure that the Deer-O sign read "Paint" or "Paints" at one time instead of "Salsa", since Deer O Paint is a brand that still exists. They did have a store in Phoenix and someone told me it was on Van Buren (the location of this sign pictured above). Many thanks to James Twardy for this info. 07-05

UPDATE 01/09 : Deer-O Paint was a vibrant business in Phoenix, having started in the 1950's and was still going strong when I moved away from Phoenix in 1980. In those days, before latex paints were perfected (they were just coming about in the 60's), the Arizona climate was very rough on paint. Deer-O's marketing angle was that it was "climatically controlled," meaning it was formulated for the difficult Arizona weather conditions. Deer-O maintained two large testing panels that doubled as billboards, one on the highway to Wickenburg and the other just west of Apache Junction. Deer-O was marketed through hardware stores and directly to contractors, their principal emphasis.

The company's primary advertising vehicle for many years was a 5-minute weather show on KTAR-TV (channel 12), in those days the NBC affiliate. The weatherman was Frank Peddie, for whom I wrote dozens of commercial scripts, which were delivered live in those pre-tape times. Many thanks to JIm Sullins for update on the Deer-O. 07-05








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